The way we consume media has immensely evolved since its origin. Our digital world allows for quick and efficient communication and the mass consumption of media. In last week’s blog post, I mentioned the fact that technology exists has a far greater impact on us than any message we deliver using technology. This week, we looked into how The Internet Paradigm has become a huge part of the way we use social media, and technology as a whole.
The Internet Paradigm means that the digitalisation dissolves the boundaries between production and conception. We currently live in an age where the audience of media are also the creators. Users are now able to create, produce, distribute and sell their own content with a low cost of production and a low risk of failure.
Emergent media such as vaporware, mass customisation, rapid prototyping and glitching features have recently become popularised within social media networks, and as a form of art. It’s so simple to produce and distribute media, anybody can do it in just seconds. Down below is a gif I made from the famous “American Gothic” painting by Grant Wood in 1930, using PHOTOMOSH. It showcases these popular trends, and it only took 2 minutes to make. See! It’s as easy as that!