Well, after the lecture I was completely puzzled with what I had just experienced. After reading up on some articles and watching youtube videos, I think I have a bit of an idea of what “the medium is the message” means.
“The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.”Marshall McLuhan
The whole idea is that the medium has a far greater impact than any message we send through that medium. Technology is changing our world so rapidly, and in turn, altering the way we communicate as a society. Twenty years ago nobody would have believed me if I said to them that we would one day be able to have a face-to-face conversation with someone on the other side of the world. But now we, as a society so heavily dependant on technology, find it hard to imagine life without FaceTime or Skype – or social media as a whole. It is the fact that social media exists that has a far greater impact on us than any message we deliver using social media.